Media coverage: Torpedo SwimRun Moon 2021

In April 2021, we undertook a small brand-building project for Torpedo SwimRun around their Moon event which was to take place in Gauteng.

We identified the journey of Thina Mananyetso as a great story to share, and enlisted the help of extreme swimmer Ryan Stramrood to assist Thina on a journey to conquer the Torpedo SwimRun Moon.

An exciting 2021 KAP sani2c in store

After 2020 saw a number of shake-ups amongst South Africa’s professional mountain bikers, many have settled into new teams and are ready to race KAP sani2c next month. The organisers are delighted to be hosting the usual sani2c magic, both for those looking for the ride of their lives, and for the professional teams who had very little racing last year.

In January 2021, Ryan Stramrood, extreme swimmer and inspirational speaker, was nominated for an international open water swimming award, and Maryann Shaw Communications used the nomination to do some further brand-building PR for Ryan.

Through the etv feature and an SABC TV feature about the Torpedo SwimRun, the event’s new sponsor OUTsurance received significant media exposure.