Media coverage: sani2c nonstop announcement

The KAP sani2c 3-day mountain bike race is a much-loved stage race in South Africa, and last month they announced that they would be reintroducing the sani2c nonstop in 2022. We ensured that every mountain bike media in SA carried the story.

Media coverage: Torpedo SwimRun Moon 2021

In April 2021, we undertook a small brand-building project for Torpedo SwimRun around their Moon event which was to take place in Gauteng.

We identified the journey of Thina Mananyetso as a great story to share, and enlisted the help of extreme swimmer Ryan Stramrood to assist Thina on a journey to conquer the Torpedo SwimRun Moon.

In January 2021, Ryan Stramrood, extreme swimmer and inspirational speaker, was nominated for an international open water swimming award, and Maryann Shaw Communications used the nomination to do some further brand-building PR for Ryan.

Through the etv feature and an SABC TV feature about the Torpedo SwimRun, the event’s new sponsor OUTsurance received significant media exposure.