Services: PR and social media management
The challenge: Gillian Faichnie from Glamtrails approached us in July 2019, needing to market their new business – walking tours with wine and food experiences in the Hemel-en-Aarde Valley in the Western Cape.
Maryann Shaw Communications was brought on board the sani2c media team less than a month before the event in May 2018, in order to assist with brand-building PR.
By identifying relevant media angles of interest to an audience wider than MTBers, we were able to gain extensive media coverage for the event across multiple channels.
